Conversion rate optimization FAQ

Clear answers on BigHoot setup, GDPR, EU hosting, Session Replays, Heatmaps, pricing and cancellation, so you can decide before the 14-day trial.

How is BigHoot different from classic web analytics?

Classic tools show what happened. BigHoot explains why: the AI connects sessions, heatmaps, funnels and revenue data and turns them into concrete recommendations.

What does BigHoot track automatically?

Page views, sessions, clicks, scroll depth, rage clicks, form submissions and e-commerce events from WooCommerce, Shopify, Shopware and GA4-compatible shops – no extra configuration needed.

Do I need developers to set it up?

No. You paste a JavaScript snippet into your site or use a tag manager or the WordPress plugin. For special cases there is a REST API and webhooks.

What makes Watchtower different from normal alerts?

Watchtower compares every metric against a robust baseline built from median and MAD instead of fixed thresholds, so it fires on real deviations rather than on every weekend dip.

Is BigHoot GDPR compliant?

Yes, BigHoot is GDPR-compliant by design: primary EU hosting, DPA and a documented deletion policy. Sensitive data is masked automatically and, if needed, only shared with third parties in anonymised form.

Do session replays record what users type?

No. All input fields are masked by default, and you can exclude any element from recording with a CSS class.

Do I need a consent banner?

BigHoot is consent-first and only starts tracking after approval. The tracker detects common consent management platforms automatically and honours their decision.