AI analytics tool for KPI changes

Ask why KPIs changed, uncover the likely causes and get practical next steps from your own analytics data, in plain language instead of dashboards.

What AI models does BigHoot use?

BigHoot uses several up-to-date language models tailored to analytics questions. The system automatically determines which model will provide the answer based on the type and complexity of your question.

How many "AI Credits" does a question use?

A typical query costs 1 to 2 credits. Analyses across multiple data sources require 3 to 5 credits. The "Trial" includes 50 credits, while the other plans range from 100 to 10,000 credits per month.

What data does the wizard access?

Data from the project you are currently working on: Sessions, Events, Funnels, Heatmaps, Session Replays, Attribution, and—if connected—e-commerce and advertising data. Other projects or accounts are technically excluded.

Does BigHoot also provide responses in German?

Yes. You can ask questions in German, English, French, Dutch, or Polish, and you'll receive the answer in the same language. Feature names such as "Heatmaps" or "Session Replays" remain in English.

Does the assistant learn my business model?

It derives context from your funnels, target values, and previous decisions. The longer a project runs, the more accurately it categorizes things—without you having to maintain any prompts.

Will my data be used for training?

No. Your project data is used solely to answer your questions and is not used to train external models. Data processing takes place primarily in the EU.