Find the channels that start converting journeys with 90-day first-touch attribution. Compare channel value and allocate budget with clearer evidence.
First-Touch gives 100% credit to the first touchpoint. If a user comes via Google Ads and later converts via newsletter, Google Ads gets the credit.
90 days in localStorage. It survives browser restarts and sessions – without third-party cookies. Storage only happens after opt-in via your consent tool.
All standard UTM parameters: source, medium, campaign, term, content. Plus: gclid, fbclid, msclkid for paid campaigns.
Yes. Access to localStorage also requires consent under § 25 TDDDG. BigHoot is consent-first: the tracker only starts after opt-in and supports 18 common CMPs. Please clarify your specific case with your legal advisor.
Yes, Attribution is integrated into Smart Funnels. You see which channels generate funnel entries and which generate conversions.
Yes. BigHoot uses localStorage and sessionStorage in a first-party context instead of third-party cookies. The first touch survives browser restarts for up to 90 days without any external domain setting data.
Referrals from ChatGPT, Perplexity, Claude, Gemini, Copilot and other assistants are recognised as their own channel instead of disappearing into "direct" or "referral". That shows you whether your content appears in AI answers.