See which products and checkout steps drive cart drop-offs, get AI-guided fixes, and prioritize changes that can recover revenue.
Cart abandonment describes when customers add products to the cart but don't complete the purchase. With an average 70% abandonment rate, this is one of the biggest levers for e-commerce revenue growth.
BigHoot automatically captures e-commerce events from WooCommerce, Shopify, Shopware and GA4-compatible shops via the JavaScript snippet. A native plugin is currently available for WordPress/WooCommerce; the Shopify app and Shopware 6 plugin are in development.
We analyze average cart value, product combinations, and price thresholds to understand when and why customers drop off.
Cart funnels are available in all plans. Trial and Starter include 3 funnels, Growth offers 10 funnels, and from Pro onwards funnels are unlimited.
Yes. Both systems provide the necessary e-commerce events. In addition, you can integrate payment providers to ensure that sales are recorded correctly even when a purchase is completed outside the store.
High cart abandonment rates usually stem from three factors: unexpected shipping costs, mandatory account creation, and forms that take too long to fill out. The analysis shows you which of these steps is actually the trigger in your store, rather than just comparing averages.