Checkout Optimization: Why Customers Don't Buy

Find out why shoppers abandon checkout, locate friction points, and get concrete AI-guided actions to close more orders. Review the analysis.

What is checkout optimization and why is it important?

Checkout optimization analyzes every step of the order process to find and remove friction. Because checkout sits right before purchase, every removed hurdle affects revenue directly.

Which checkout events are automatically tracked?

BigHoot automatically tracks checkout_start, checkout_progress, add_shipping_info, add_payment_info, and purchase – without additional configuration.

How does bottleneck detection work?

Our AI continuously analyzes drop-off rates between checkout steps. When drop-off exceeds 50%, an alert is automatically generated.

From which plan are real-time alerts available?

Basic alerts are available from Growth. Pro offers Custom Alerts and Agency receives Priority Alerts with faster notification.

Can I see which form field users are dropping off at?

Yes. BigHoot analyzes field interactions and shows which fields are corrected more often than average or are touched last. The contents of the fields are masked and are never transmitted.

Will I need to modify my checkout process for this?

No. The tracking code is sufficient as long as the checkout steps trigger their own page views or events. With a "Single-Page-Checkout," you define the steps once as "Custom Events."