Make event tracking show what converts

Track button clicks, form submissions, and custom actions to see what drives conversions. Use the evidence to plan your next improvement.

How many custom events can I create?

Trial: 5, Starter: 10, Growth: 25, Pro: 50, Agency: 100, Enterprise: unlimited. Custom events count per project.

How do I track a custom event?

With BHT.track('event_name', { key: 'value' }) you can track any event with metadata. The syntax is similar to GA4.

Can custom events be used in funnels?

Yes, custom events can be defined as funnel steps. This way you can track any conversion path.

Is there an event library with best practices?

Yes, the API documentation includes an event library with more than 30 documented standard events for e-commerce, SaaS and lead gen.

Are custom events captured in real-time?

Yes, custom events appear instantly in the dashboard and can be used for real-time alerts in Watchtower.

What happens to events that are triggered before the consent decision is made?

They are not sent. The tracker operates in a "fail-closed" mode: Without consent, no data is transmitted; in Light Mode, only cookie-free, aggregated data is collected.