Learn why conversion optimizations worked, compare project and community-wide learnings, and identify what to repeat with Learning Insights.
Learning Insights are automatically captured findings from your optimizations. Every time a measure was successful, the pattern is saved and suggested as a recommendation in similar situations.
Project learnings are specific to your account and based on your own data. Community learnings are anonymized patterns that have been confirmed by at least 10 different accounts with a high success rate.
BigHoot uses K-anonymization. A pattern is only released to the community when it has been confirmed by at least 10 independent accounts with > 70% success rate. No individual data is ever shared.
Project learnings are included in all plans. Community patterns and advanced analytics are available from the Growth plan onwards.
Before implementation, the baseline value for the relevant metric is recorded. BigHoot then compares the same time period type and marks the result as a success only if there is sufficient data to do so.
No. Learnings remain in your account and your projects. There is no sharing of content, pages, or metrics between customers.