Onboarding tracking: Understand user drop-off

See where users abandon onboarding, understand the cause, and let AI improve activation. Explore onboarding tracking with BigHoot.

Which onboarding events are automatically tracked?

BigHoot automatically captures sign-ups, logins, email verifications and page views. For specific onboarding steps, you use Custom Events.

Can I track different onboarding flows for different user groups?

Yes, with User Properties you can segment users and create separate funnels for different user types, plans, or registration sources.

How do I measure time-to-activation?

Define an 'activation' event (e.g., first project created) and BigHoot automatically calculates the time from registration to this event.

Are there ready-made templates for SaaS onboarding?

Yes, BigHoot offers a SaaS Onboarding Funnel template with the most important steps. You can customize it or build your own funnel.

Can I compare onboarding cohorts by registration source?

Yes. Using Attribution and User Properties, you can segment cohorts by source, campaign, or plan and see which sources drive activation faster—often a more effective lever than onboarding itself.

How long should my onboarding funnel be?

Four to six steps have proven effective in achieving the first sense of success. More steps make the analysis less precise because the volume is spread out over each step, and differences become statistically less significant.