Find the funnel step losing visitors, understand the cause, and get a concrete optimisation recommendation with 90-day attribution. Explore Smart Funnels.
A funnel shows you the complete conversion path with all intermediate steps and drop-off rates, while a simple goal only measures the end result.
Depending on plan: Trial 5, Starter 10, Growth 15, Pro 20, Agency 30 steps per funnel.
Yes, all funnel metrics are calculated and updated in real-time.
Yes, you can define both standard events and custom events as funnel steps.
AI automatically analyzes all funnel steps and identifies those with a drop-off rate above 50% as potential bottlenecks.
The jump counts as progress up to the step reached, skipped steps stay uncounted. The drop-off curve stays honest and you recognise optional intermediate steps by their low pass-through rate.
Yes, steps can be added, reordered or removed. Already recorded sessions are not re-evaluated retroactively – after a change you compare cleanly from the change date onwards.