Watchtower monitors KPIs around the clock, explains conversion drops, and gives actionable advice. Find the cause before performance declines further.
You get an in-app notification immediately, plus an email from the Growth plan on. Every alert includes context on the anomaly and AI-generated recommendations.
Yes, from the Growth plan you can create Custom Alert Rules with your own metrics, thresholds, and comparison periods.
Yes. Slack and webhook are available from the Agency plan. Slack receives alerts with severity “high” and “critical” including metric deltas and a project link, the webhook receives all severities – signed via HMAC.
Watchtower uses intelligent cooldown periods and severity levels. You can prioritize alerts by importance and mute less critical ones.
Yes, there are dedicated funnel alerts: step drop-off, funnel conversion anomaly, bottleneck detected, funnel goal decline and time anomaly – available from Growth.
Through three mechanisms: a minimum volume per check, a robust baseline from median and MAD instead of a fixed threshold, and cooldowns per alert type. A dismissed alert additionally stays muted for a multiple of the normal window.
The alert resolves automatically and is marked as ended in the history. You still see when it fired and how long the deviation lasted – useful for post-mortems after a deploy.