See where shoppers abandon carts, diagnose checkout failures, and prioritize fixes with AI analysis, GDPR compliance, and EU hosting. Explore BigHoot.
Yes, BigHoot automatically recognizes WooCommerce, Shopify, Shopware and GA4 e-commerce events. Cart actions, checkout steps and purchases are captured without additional configuration.
BigHoot automatically captures every step in the checkout funnel. You see exactly at which form field or payment step customers drop off – with concrete optimization suggestions.
Yes, BigHoot is GDPR-compliant by design: primary EU hosting, DPA and a documented deletion policy. Sensitive data like credit card numbers are never captured and form fields are automatically masked.
Yes, our ROI calculator shows you based on your current traffic and revenue how much additional revenue you can generate through conversion optimization.
Product Views, Add to Cart, Checkout Start, Checkout Completion, Purchases, Cart Abandonment Rate and average cart value – all automatically with First-Touch Attribution.
Yes. Make the shipping cost step its own funnel step and you'll see the abandonment rate at exactly that point. Session replays of abandoned sessions then show whether visitors scroll, go back or close the tab once shipping costs appear.
Heatmaps are segmented by device: mobile, tablet and desktop aggregate separately. That's how you see whether a button sits below the fold on phones or a field only triggers rage clicks on mobile.