Use lead generation optimization to fix forms

See where qualified prospects abandon your forms, identify the cause, and prioritize precise fixes with funnel tracking and AI recommendations.

What form types are supported?

BigHoot tracks all HTML forms: contact forms, newsletter opt-ins, whitepaper downloads, demo requests, webinar registrations, and multi-step lead funnels.

How do I find the field that causes most abandonments?

The funnel shows the step, element statistics show interactions per field, and replays of abandoned sessions show the sequence. Those three views together give you the actual reason.

How do I measure lead quality?

With first-touch attribution, you see which channels bring not just leads, but qualified leads. Connect leads with later conversions for true quality measurement.

Can I analyze multi-step funnels?

Yes, with Smart Funnels you create multi-step lead funnels and see exactly where users drop off – from first click to conversion.

Does it work with HubSpot, Typeform or iFrame forms?

Forms in the same document are detected automatically. If a form lives in a third-party iFrame, report the submission via BHT.track as a custom event so funnels and attribution stay complete.

Is form content stored?

No. Input is masked before sending, and session replays show the interaction, not the text. What's recorded is whether a field was filled or skipped.

What about leads from paid campaigns without a referrer?

BigHoot reads click IDs such as gclid, fbclid and ttclid straight from the URL, so campaign attribution survives even when the referrer is missing.